Apple

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  • Apple’s Thanksgiving ad is mostly about the AirPods

     Every year, Apple airs a new ad in the U.S. for Thanksgiving. Compared to other Apple ads, this is less about showing product features and more like a greeting card. This year is no different — you still see a lot of AirPods. Apple’s new ad is called “Sway” and takes place in the streets of Prague. A woman starts playing Sam Smith’s “Palace” on her… Read More

  • Apple acquired augmented reality headset startup Vrvana for $30M

     As Apple reportedly ramps up work to ship an augmented reality headset in 2020, it has acquired a startup from Montreal, Canada that could help it get there. TechCrunch has learned that Apple has acquired Vrvana, maker of the Totem headset — which had rave reviews but never shipped. The deal was for around $30 million, two sources tell TechCrunch. We contacted Apple, and the… Read More

  • Authorities serve Apple a warrant for Texas shooter’s iPhone

     Two weeks ago today, 26 people were killed by a gunman at First Baptist Church in Sutherland Springs, Texas. Two phones were discovered at the scene: older push-button LG and what local news described as a “blood spattered” Apple iPhone SE. Now local law enforcement has served Apple with a search warrant in order to retrieve information from the smartphone. The news has echoes of… Read More

  • Crunch Report | Twitter tests a new tweetstorm feature and Tesla unveils a semi truck

     Today’s Stories Apple pushes back on the release of the Homepod Twitter tests a new tweetstorm feature Tesla unveils a new semi truck Walmart will pilot the new Tesla Semis Credits Written by: Sarah Buhr Hosted by: Sarah Buhr Filmed by: Chris Gates Edited by: John Murillo Notes: Tito continues his journey in the Outback this week so you’re with me til Friday. Let’s… Read More

  • Apple pushes HomePod release to early 2018

     So much for the holiday rush. Apple announced this morning that its premium HomePod smart speaker won’t be making the company’s initial December ship date. According to a brief statement issued by the company, the production process needs “a little more time” to bake. A spokesperson told TechCrunch, “We can’t wait for people to experience HomePod,… Read More

  • Crunch Report | The tech companies helping to educate the public on fake news and how to get free Postmates Unlimited

     Today’s Stories: These tech companies want to get rid of fake news; Say goodbye forever to Facebook app invites; Apple is giving out free Postmates Unlimited; Mashable sells to Ziff Davis; Virgin Hyperloop One goes to India. Read More

  • Apple’s new ad shows how iPads are going to replace laptops

     Apple has released a brand new ad for the iPad Pro. It features a young girl and a rose gold iPad Pro running iOS 11. And Apple’s pitch is quite clear here — the iPad is the future of computers. The company even thinks there will be a time when a young person doesn’t know what “computer” means. There’s this meme that keeps coming back on Twitter. A young… Read More

  • Apple VP of diversity and inclusion Denise Young Smith is leaving

     Apple’s first-ever vice president of diversity and inclusion, Denise Young Smith, is leaving Apple at the end of this year, TechCrunch has learned. Young Smith, who has only been in the position since May of this year, previously served as Apple’s head of worldwide human resources for three years. Read More

  • Apple releases iOS 11.1.2 to fix iPhone X cold weather issue

     Apple has made iOS 11.1.2 available, the second minor point release it’s put out in as many weeks. This one is specifically designed to address a bug where the iPhone X could become temporarily unresponsive to touch input when moving from warm weather to dramatically colder temperatures – like venturing outside in winter in Canada, for instance. The update is also said to address… Read More

  • The AR-powered fighting MekaMon robot goes on sale at Apple Stores

     After selling out of its initial run of 500, U.K.-based Reach Robotics scored a $7.5 million funding round to help it produce a more consumer-ready version of its battling robotics platform. Turns out VCs weren’t the only ones paying close attention to the company’s product: Apple has also been watching the company’s growth with keen interest. Read More